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Hospitality · ITB Berlin 2026

Coastal Hospitality Lounge

Rattan, oak and sand-toned plaster recreating the resort arrival experience inside a trade hall.

Brand
Vesta Resorts
Exhibition
ITB Berlin
Location
Berlin, Germany
Stand size
78 m² · 13 × 6 m
Stand type
Corner stand

The story

Vesta wanted tour operators to feel the property, not read about it. The stand became a fragment of the resort lobby.

Objective

Secure operator contracts by making a five-minute stand visit feel like a site inspection.

Solution

Arched openings and warm plaster define a soft threshold away from hall noise. Contract negotiations happen in seating clusters rather than at tables, and a small hosted counter serves the property's signature drink to hold visitors in place.

Key features

What is on the floor

  • Reception4
  • Lounge8
  • Meeting Room9
  • Storage4

Gallery

Built detail

Technical snapshot

Engineering data

Structure
Timber-framed arch walls with sprayed plaster finish on demountable panels
Materials
Lime plaster, natural rattan screens, solid oak, linen upholstery, sisal flooring
Lighting
Warm 2700K pendants and wall washers, 250 lux ambient, no cold hall spill
AV & digital
Single concealed 55" display for property footage, ambient audio at 55 dB
Graphics
Hand-finished signage, no vinyl
Build time
4 build days, 1 dismantle day, 12-person crew
Reusability
68% — arch panels and furniture re-used at two further travel fairs
Logistics
One 40 ft container from the Berlin-Brandenburg partner

Layout diagram

MEETINGSTORAGERECEPTIONLOUNGE13000 mm6000 mm

Schematic demo layout generated from the recorded stand dimensions (13 × 6 × 4 m). Not a construction drawing.

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