Furniture · Salone del Mobile 2026
Gallery of One
Micro-cement galleries where each chair is presented alone under a precise shadow gap.
- Brand
- Atelier Forma
- Exhibition
- Salone del Mobile
- Location
- Milan, Italy
- Stand size
- 56 m² · 14 × 4 m
- Stand type
- Row stand
The story
At Salone, restraint is the loudest statement. Atelier Forma chose to show fewer pieces, better.
Objective
Position the collection as design-led authorship rather than catalogue furniture.
Solution
The narrow footprint is treated as a sequence of gallery bays rather than a single room. Continuous shadow-gap lighting at the wall base makes the floating plinths appear to hover, and every service and joint line was set out before fabrication to keep surfaces uninterrupted.
Key features
What is on the floor
- Product Display≈ 6 m²
- Reception≈ 4 m²
- Storage≈ 4 m²
Gallery
Built detail
Technical snapshot
Engineering data
- Structure
- Skimmed panel walls on levelled sub-frame, 20 mm shadow gap throughout
- Materials
- Micro-cement, greige mineral paint, honed concrete plinths, brushed steel reveals
- Lighting
- Framing projectors at 3000K, 500 lux on objects, 80 lux on circulation
- AV & digital
- None — deliberate analogue presentation
- Graphics
- Etched brass plaques, letterpress collection notes
- Build time
- 4 build days, 1 dismantle day, 10-person crew
- Reusability
- 60% — plinths and lighting rig re-used for the showroom season
- Logistics
- One 40 ft container from the Lombardy partner, 12 km transit
Layout diagram
Schematic demo layout generated from the recorded stand dimensions (14 × 4 × 4.5 m). Not a construction drawing.
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