Automotive · IAA Mobility 2026
Drive Experience Deck
A sculpted white ribbon canopy over a rotating vehicle podium and an elevated press deck.
- Brand
- Velora
- Exhibition
- IAA Mobility
- Location
- Munich, Germany
- Stand size
- 220 m² · 20 × 11 m
- Stand type
- Island stand
The story
Velora needed a world premiere moment. The vehicle had to be the only hero, which meant the architecture had to be powerful in silhouette yet almost invisible at eye level.
Objective
Stage a global vehicle premiere with broadcast-grade sightlines and host 40 press interviews across five days.
Solution
A continuous curved canopy defines the volume from every hall approach while leaving the podium perimeter fully open. Brushed aluminium reveals catch the hall lighting and reinforce the vehicle's own material language. An elevated deck at the rear gives press and VIP guests an overview shot of the car without crowding the podium.
Key features
What is on the floor
- LED Wall≈ 3 m²
- Meeting Room≈ 9 m²
- Product Display≈ 6 m²
- Lounge≈ 8 m²
- Storage≈ 4 m²
Gallery
Built detail
Technical snapshot
Engineering data
- Structure
- Curved steel ring beam with CNC-formed ply canopy, engineered for 6 m clear height
- Materials
- Two-pack sprayed composite canopy, brushed aluminium edge banding, micro-cement flooring
- Lighting
- Theatrical fixtures on motorised hoists, 1400 lux on podium, DMX show control
- AV & digital
- 22 m curved LED band at 3.9 mm pitch, 4K playback server, synchronised reveal sequence
- Graphics
- Minimal — brand mark milled and backlit, no applied vinyl
- Build time
- 6 build days, 2 dismantle days, 28-person crew
- Reusability
- 54% — canopy segments re-skinned for regional auto shows
- Logistics
- Five trailers from a Bavarian production partner, staged night deliveries
Layout diagram
Schematic demo layout generated from the recorded stand dimensions (20 × 11 × 6 m). Not a construction drawing.
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