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Technology · MWC Barcelona 2026

Signal Pavilion

A luminous connectivity pavilion built around a 9 m LED horizon and four private demo suites.

Brand
NovaTech
Exhibition
MWC Barcelona
Location
Barcelona, Spain
Stand size
96 m² · 12 × 8 m
Stand type
Island stand

The story

NovaTech arrived at MWC with a dense product story and only seconds to earn attention in a hall of competitors. The brief was to turn a technical portfolio into one legible architectural gesture that could be read from the aisle and explored in depth once inside.

Objective

Generate qualified enterprise leads while giving engineering teams private space for confidential roadmap conversations.

Solution

A raised platform anchors a continuous LED horizon that wraps the primary corner, drawing traffic diagonally into the stand. Behind it, four glazed suites give account teams acoustic separation without visually closing the footprint. A central open demo bar keeps the front third permeable so visitors never feel committed before entering.

Key features

What is on the floor

  • LED Wall3
  • Meeting Room9
  • Reception4
  • Lounge8
  • Storage4

Gallery

Built detail

Technical snapshot

Engineering data

Structure
Aluminium truss grid with self-supporting portal frames, no rigging dependency
Materials
CNC-milled MDF with matte polyurethane finish, anodised aluminium trim, laminated glass
Lighting
DALI-controlled track spots at 3000K, integrated cove strips, 850 lux average on demo zones
AV & digital
9.0 × 3.0 m LED wall at 2.6 mm pitch, 6 × 55" touch displays, distributed audio with zoned volume
Graphics
Tensioned silicone-edge fabric with backlit brand mark, direct-print acrylic wayfinding
Build time
3 build days, 1 dismantle day, 14-person crew
Reusability
78% of structural elements reconfigurable for two follow-on shows
Logistics
Two 40 ft containers from the Barcelona partner workshop, 9 km transit

Layout diagram

LED WALLMEETINGSTORAGERECEPTIONLOUNGE12000 mm8000 mm

Schematic demo layout generated from the recorded stand dimensions (12 × 8 × 4.5 m). Not a construction drawing.

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