Sports · ISPO Munich 2026
Performance Wall
A matte-black merchandising wall with backlit niches and a single amber accent line.
- Brand
- Pulse Athletics
- Exhibition
- ISPO Munich
- Location
- Munich, Germany
- Stand size
- 68 m² · 14 × 5 m
- Stand type
- Corner stand
The story
Pulse sells to buyers who scan hundreds of stands a day. The product wall had to read as a brand signature from thirty metres out.
Objective
Present the full seasonal range for buyer appointments while holding a strong hall silhouette.
Solution
A continuous dark wall with recessed lit niches turns every product into a focal point, while a single amber light line runs the entire frontage as the brand's visual signature. Stock and buyer paperwork are hidden in the wall depth, keeping the floor clear.
Key features
What is on the floor
- Product Display≈ 6 m²
- Reception≈ 4 m²
- LED Wall≈ 3 m²
- Storage≈ 4 m²
Gallery
Built detail
Technical snapshot
Engineering data
- Structure
- Modular 1.0 m wall bays on adjustable feet with integrated stock cavities
- Materials
- Matte black HPL, powder-coated steel shelving, large-format stone-effect porcelain floor
- Lighting
- Niche downlights at 3500K, amber linear accent, 700 lux on product faces
- AV & digital
- 3.0 × 1.0 m LED strip banner at 2.9 mm pitch above the frontage
- Graphics
- Backlit brand mark, direct-print seasonal panels
- Build time
- 3 build days, 1 dismantle day, 10-person crew
- Reusability
- 86% — wall bays are the client's owned kit across four annual shows
- Logistics
- One 40 ft container from the Bavarian partner, 18 km transit
Layout diagram
Schematic demo layout generated from the recorded stand dimensions (14 × 5 × 4 m). Not a construction drawing.
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