Real Estate · MIPIM 2026
Masterplan Lounge
A walnut-lined investor lounge built around an illuminated 1:500 masterplan model.
- Brand
- Terraforma
- Exhibition
- MIPIM
- Location
- Cannes, France
- Stand size
- 110 m² · 11 × 10 m
- Stand type
- Island stand
The story
Terraforma sells long-horizon developments to institutional investors. The stand had to feel like a private club, not a marketing booth.
Objective
Convert existing investor relationships into signed letters of intent during the fair week.
Solution
A dark walnut slat perimeter absorbs hall noise and light, so the illuminated physical model becomes the single bright object in the room. Deep lounge seating and a hosted bar extend average dwell time well past the exhibition norm.
Key features
What is on the floor
- Meeting Room≈ 9 m²
- Lounge≈ 8 m²
- Product Display≈ 6 m²
- Reception≈ 4 m²
- Storage≈ 4 m²
Gallery
Built detail
Technical snapshot
Engineering data
- Structure
- Timber-framed perimeter walls with acoustic backing, 4 m fascia
- Materials
- Walnut slat acoustic panels, honed limestone plinths, bouclé upholstery, wool carpet
- Lighting
- Narrow-beam model spots at 3000K, 150 lux ambient lounge level, warm linear cove
- AV & digital
- Model-synced projection mapping, 2 × 65" investor presentation displays
- Graphics
- Etched metal signage, no printed graphics
- Build time
- 5 build days, 2 dismantle days, 18-person crew
- Reusability
- 64% — model plinth and slat walls travel to two roadshow events
- Logistics
- Two trailers from the Provence partner workshop, 34 km transit
Layout diagram
Schematic demo layout generated from the recorded stand dimensions (11 × 10 × 4 m). Not a construction drawing.
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